Single Source Of Truth
The biggest lesson I’ve learnt in my short time in analytics is being vigilant on sticking with a single source of truth.
Every extract should be run once, cleansed through once, and then thrown into production.
There should not be multiple extracts for the same ‘theme’ as this serves only to confuse not only other people but yourself (at least in my experience).
Simplicity should be strived for; having one go to source will solve that issue.
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